Hi! I am Lenold Vaz
I help businesses test, scale or pivot - profitably.
By working at the intersection of Product, Business & Marketing.
By working at the intersection of Product, Business & Marketing.
It is next to impossible for organizations in a growth phase to commit resources to long term strategic projects over short term gains.
I help you build these strategic projects from concept to commercial viability - quickly, confidently and with minimum disruption.
With work spanning across eCommerce, FinTech, consumer goods, Enterprise SASS, Internet domains and others. I have helped challenger brands transform their business via innovative solutions.
I work with strategy teams to build new solutions in a fraction of the time and cost involved in development, by building MVPs to take to market.
I help growth teams pivot to a new business model, create a new revenue stream or upgrade the existing model - in the shortest time and with proof of success.
I work directly with the leadership to test and launch ideas that cannot be supported by internal teams and need a multi-faceted approach. Be it launching in a new geography, creating a completely new revenue channel, re-imagining the base business model or pivoting completely, I bring in perspective from both leadership and execution .
Lenold joined us as a consultant at a crucial stage of Kapiva as we were expanding to help us build the roadmap for our next phase of growth. We needed someone with a unique mix of skills covering product strategy, technology awareness, automation, data analytics and marketing. His experience and foresight on the project was truly refreshing. He handled the most complex issues with ease and wasn't never shy of getting into the nitty gritties without losing sight of the larger goals.
Although Lenold was consulting us on the project, it wouldn't have been possible if he hadn't managed the internal teams and stakeholders and he almost felt like a part of the team. The acumen, knowledge and problem solving that Lenold brings to table is very useful for startups that are looking at exponential growth
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Projects
Who am I?
Over the last 10 years, I have helped challenger brands and established ones reach new audiences, grow their business and design kick ass experiences.
From overhauling the brand messaging for India’s most popular accounting software to helping build the marketing machinery for the worlds leading new domain registry from ground up; I have helped organisations connect with their customers through data driven insight generation and impactful creative messaging.
I've been lucky enough to lead a large team of extremely talented designers, developers and marketers across geographies and organisations to solve some really exciting problems thus developing a unique skill set along the way that covers the marketing process from insight generation, brand strategy to final creative delivery and analysis.
I currently advise challenger brands on creating impactful brands, designing effortless product experiences, reaching new audiences across geographies and setting up business processes that help them grow in todays competitive market.
Have an idea or a problem you are looking at solving or just want some quick advice? Reach out and let's chat.
About me
Hey I'm Lenold.
Over the last 10 years, I have helped challenger brands and established ones reach new audiences, grow their business and design kick ass experiences.
From overhauling the brand messaging for India’s most popular accounting software to helping build the marketing machinery for the worlds leading new domain registry from ground up; I have helped organisations connect with their customers through data driven insight generation and impactful creative messaging.
I've been lucky enough to lead a large team of extremely talented designers, developers and marketers across geographies and organisations to solve some really exciting problems thus developing a unique skill set along the way that covers the marketing process from insight generation, brand strategy to final creative delivery and analysis.
I currently advise challenger brands on creating impactful brands, designing effortless product experiences, reaching new audiences across geographies and setting up business processes that help them grow in todays competitive market.
Have an idea or a problem you are looking at solving or just want some quick advice? Reach out and let's chat.
Projects
Problem
How to create a brand that engages with the web design audience in a highly commoditised and competitive industry (Domain Names)?
Offering
A global web design competition run by the leading domain name registry to increase visibility and usage of their products amongst the target audience.
Solution
We developed a brand that encapsulated the quality and level of design that was expected from participants and took into account upcoming design trends and practices to stay ahead of the curve.
Outcome
F3.space - Form, Function and Flair.
The brand was designed keeping the 3 pillars of web design at its core. The visuals developed were cutting edge and gave a futuristic and unique nature to the brand while still maintaining high levels of functionality.
Wins
Problem
How to create a tool that simplifies day to day task management and design to developer handoff for a boutique agency while increasing overall efficiency?
Solution
We envisioned and created a task management and productivity tool to manage the daily incoming marketing collateral requests.
The tool would not only simplify task management but also utilised gamification techniques to increase the efficiency of team members.
Outcome
WorkWolf was designed from ground up keeping in mind scalability and customisability. The product can easily be set up for any creative team and can integrate into their current systems like Dropbox, Google Drive, Slack, Flock, etc.
It provides a simple interface for receiving requests from clients, allocating resources, creating sub tasks and linkages and collaborating with stakeholders.
Wins
Problem
With over 1000 new domain extensions in the market, .tech needed to create a brand and marketing strategy that differentiates it from all the others and helps it scale sustainably.
Solution
We implemented multiple growth tactics including running accelerated tests across landing pages and advertising sets to increase website visits.
The visitors were then subjected to a large number of on page tests that were targeted at increasing conversion, cross sell and average revenue per user.
We also experimented with offline marketing tactics across events, hackathons, strategic partnerships, etc
Outcome
Since launch, .tech has progressively improved it's stand as the new defacto domain name for startups and tech companies alike.
Wins
Projects
F3.space - Form, Function and Flair. A global design competition for the new internet. All participants were required to design and develop websites on Radix domain names. These designs would be voted on by the design community and judges and weekly, monthly and annual prizes were given out.
The brand developed for the program had to encapsulate the quality and level of design that was expected and should take into account upcoming design trends and practices to stay ahead of the curve.
WorkWolf -Every creative teams has its own intricacies and nuances which are difficult to capture. After trying a multitude of team collaboration and productivity tools, the team was still struggling with day to day task management and clean design to dev handover. We Envisioned and created a task management and productivity tool to manage the daily incoming marketing collateral requests.
WorkWolf was designed from ground up keeping in mind scalability and customisability. The product can easily be set up for any creative team and can integrate into their current systems like dropbox, google drive, slack, flock, etc.
Clients
What I do
Drop the plaid solutions and cookie cutter ideas.
A challenging mindset needs equally exciting solutions.
Looking at challenging the big wigs?
You need a brand that can compete. It is the reason your customer will say yes- every time.
We help build a framework that empowers you to create a consistent brand every single time!
Creating or disrupting a category?
Not just a UI/UX lab. We help you create your product strategy from a sketch on a napkin to MVP and beyond.
Ready to scale?
Growth is a team effort. We work alongside your team and create processes that set them up for success while making sure you don't burn your fingers.
Contact
If you are a growth stage startup, Fortune 500 company or even just starting out, it's never too early or too late to reach out.
Get in touch for a quick 30 min chat to see if we can work together.
